What We Do
Who We Are & How We Started
Maple Street Denim was founded in 2014 by Julie Harleman, after over 12 years working as a buyer and manager at a specialty shop that focused on both vintage and new denim.
With a vast knowledge of denim history and over a decade of working with customers, Julie saw a need for a different kind of shop, one where customer service and expert fitting with well made clothing and classic styling ruled over quick trends and fast fashion.
"When I had the opportunity to open my own store, I knew wanted to create a place where people would really like to be," says Julie. "I chose to name it after the street that my late father grew up on as an homage to him and because it has a familiar and comfortable feel. I am unbelievably lucky that I get to have a job where I can talk to people and connect with my customers every day. I truly love helping people feel good about themselves!"
After 5 1/2 years in business, Maple Street Denim began 2020 geared for growth with a solid, dedicated team of three. Due to the pandemic, we are stripped back down to basics and as we move forward, the way we've done things is going to change. Instead of a staff of qualified people here for anyone who walks in, it will be just like it was in the beginning, with just me, Julie, working as the sole employee of my company.
With nearly 20 years of experience in fitting and styling consultations, I hope to shift my business model to become even more personal, with private shopping appointments, and an even more highly curated selection. Going forward, you will see fewer brands and new items will be ordered very carefully, in small amounts. I will continue to carry elevated basics that will carry your wardrobe through the year while bringing in very small amounts of seasonal styles, unique pieces, and fresh looks that will continue to sit with the rest of your closet.